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One of the major factors militating contrary to the development of sports in Nigeria today is insufficient effective management. Lots of solutions are increasingly being proffered by concerned and patriotic Nigerians daily to bail us out the quagmire. One of such solutions is this text entitled "Modern Trends in Sports Administration and Management". It is compiled by Dr. Joseph Awoyinfa, a lecturer in the Department of Human Kinetics and Health Education, Faculty of Education, University of Lagos, Nigeria; a researcher and educational consultant. I was the individual invited by the writer and the university to examine the book when it had been presented to the general public on December 4, 2008 in Nigeria.

According to Awoyinfa, this is a truism across the world that sport is now a reference issue which can no more be ignored at various sectors of the economy and spheres of life. The author adds that text thus requires a critical look at topical issues in sports administration and management, dwelling on theories and principles of modern trends in sports administration and management such as leadership, organisation, planning, motivation, etc.

The text contains 16 chapters. Chapter one is christened "the concept of sports management". Here, Awoyinfa says management is really a concept that implies different things to different people at differing times, thus leading to its multiplicity of definitions. He explains that management has been variously described as an art, a science, a person or people, a discipline and a process.

This author expatiates that being an art, sports management is centered on carrying out sports organisational functions and tasks through people; while as a science, sports management is about establishing sports philosophy, laws, theories, principles, processes and practices. Being an organisation, in accordance with him, sports management means a means of creating formal structures and an establishment predicated on a mission, objectives, targets, functions and tasks.

Awoyinfa says as a person or group, sports management may make reference to the head alone or even to all of the senior staff, committee, etc.; while as a discipline, management is really a field of study with various subjects and topics. The writer illuminates that sports management as an activity is about a systematic way of doing things. Awoyinfa highlights management functions in sports administration as planning, organising, staffing, directing/leading, controlling, coordination, budgeting and evaluation. On whom a sports manager is, this author educates a sports manager is anyone at any degree of sport organisation who directs
the efforts of other people towards the achievement of organisational goals sport-wise.

Chapter two is founded on the topic matter of evolution and trends of sports management thought. Here, Awoyinfa discloses that the development of thoughts on sports management goes back to the times when people first attempted to accomplish goals by working together in an organization. In his words, "There was serious thinking and theorising about managing a long time before the dawn of the twentieth (20th) century, which marked the start of modern sports management thought. Major efforts to develop theories and principles of sports management began from the first twentieth (20th) century with the work of Frederick Taylor and Henri Fayol. The industrial revolution of the nineteenth (19th) century probably provided the climate for this very serious theorising."

Awoyinfa adds that because the turn of the 20th century, writers on sports management and business theory have been propounding different theories about how to manage work and personnel better and effectively. This author educates that the three main schools of management thought are: the classical; the human-behavioural; and the integrative. Awoyinfa also highlights early sports management theorists; principles and characteristics of scientific management; appraisal of the scientific management theory, etc., in this chapter.

Chapter three is thematically labelled "principles of sports management". In this chapter, the educational consultant explains that sports principles will be the basic laws on which the practice of sports management is built. He adds that management principles must therefore be predicated on general terms to allow them to be applicable within sport organisations of varying sizes and character. "Modern sports managers and administrators are expected to identify and use appropriate principles that are relevant to particular situations. The reason being no single principle can suit all administrative situations," submits Awoyinfa.

He says the essential principles of sports are those applicable to all sports organisations and for that reason of their general acceptability, they are sometimes referred to as "universal principles of sports management". This author expatiates that some of these principles are: responsibility; delegation of authority and communication. In regards to humanitarian principles of sports management, Awoyinfa identifies these as democracy, justice, human relations, sympathy, empathy, consideration and humility.theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix theflix

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